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From time to time,
we write in our blog


Your website has a new visitor: artificial intelligence.
y presencia digital.
The web is no longer just a destination for people. It can also become a source of information for artificial intelligence. Discover what this changes about how we build content, website architecture, and digital presence.
Oct 145 min read


Rethinking How We Work Is the New Challenge
Artificial intelligence is changing how businesses organize their work. AI agents can coordinate tasks, tools, and decisions across entire workflows. Using examples such as Wix Symphony, this article explores why the real challenge is not automating more tasks, but rethinking how we work.
Oct 146 min read


Your Brand Speaks Even When You’re Not Speaking
AI can shape perceptions of your company before someone visits your website or contacts your brand. What does it find when it searches for information about your business? Explore how digital consistency, content, and external references influence the way AI interprets and represents your brand.
Oct 17 min read


Estudio CKS at Volcano Innovation Summit 2026
Estudio CKS shares its firsthand experience at Volcano Innovation Summit 2026 in Antigua Guatemala. A journey through the people behind the website project, the identity of a World Heritage city, and an ecosystem connecting innovation, business, and opportunities across Latin America.
Sep 234 min read


What company do people find when they search for yours?
Your company may have evolved significantly without its communication keeping pace. A reflection on how a company’s image is built and what people discover when they encounter it for the first time.
Sep 214 min read


When you experience a project firsthand, your perspective changes.
Developing a project means solving a specific challenge, but its results can go far beyond what was originally planned. Based on our experience developing the website for Volcano Innovation Summit and later taking part in the event, we reflect on everything a project can generate after delivery: learnings, relationships, new conversations, and opportunities that often weren’t part of the original brief.
Sep 145 min read


Wix chooses Estudio CKS once again to be part of its community of leaders.
Estudio CKS begins a new chapter within the Wix professional community. A journey that began as a Wix Partner and now adds a new recognition as part of its leadership program.
Sep 74 min read


How to Prepare Your Digital Business for the Final Quarter (Without Improvising)
The final quarter can bring more traffic, inquiries, and sales. Before you accelerate, check whether your digital ecosystem is truly prepared to respond.
Aug 175 min read


From Inquiry to Conversation: How WhatsApp Is Changing the Relationship Between Brands and Customers
WhatsApp is changing the way people interact with brands across Latin America. More than a customer service channel, conversation is becoming part of the digital experience.
Aug 106 min read


Digital visibility no longer depends on search engines: it is now built on authority, context, and knowledge
The way we find information is changing. Artificial intelligence is transforming search engines and turning more and more searches into answers. In this new landscape, SEO remains important, but digital visibility is also beginning to depend on the authority, context, and knowledge that an organization builds throughout its digital ecosystem.
Aug 34 min read


Search results are no longer the same for everyone
Personalized search is transforming how Google and AI platforms respond to every user. Discover why trust, content, and digital strategy are becoming essential to building visibility in the next generation of search engines
Jul 153 min read


What Is the Best E-Commerce Platform for Selling in Latin America?
Choosing an e-commerce platform involves far more than comparing features or pricing. Discover key factors to evaluate when selling in Latin America, why local integrations are decisive, and how to define the right technology based on your business strategy.
Jul 83 min read


From Pitch to Pixel: A Startup Doesn’t Grow on Code Alone
Artificial intelligence is driving a new generation of startups, born from solutions professionals developed to solve real-world problems. However, while focus is typically placed on product development, funding, and technology, many overlook a decisive factor for growth: communication. In this article, we explore why building a constant presence, a cohesive brand identity, and a sustained narrative can make the difference for a great product
Jul 14 min read


What to Communicate in Each Channel: A Guide to Creating a Coordinated System
Not all communication channels serve the same purpose, and understanding that difference can transform the way a brand shows up. This practical guide offers a simple way to organize what to communicate on your website, social media, and email marketing — helping you achieve clearer, more coherent, and more effective communication without falling into repetition.
Jun 153 min read


The Website: The Hub of Your Digital Ecosystem
Discover how the web went from being an isolated piece to becoming the hub that connects communication, management, and digital growth
Jun 83 min read


Building a Solid Foundation for Any Project
Before growing, every project needs a solid foundation: clarity, focus, and conscious decisions to sustain growth over time
Jun 13 min read


Custom solutions for real business challenges
Custom digital solutions make it possible to automate processes, optimize time, and adapt tools to the real dynamics of each business. In this article, we show how an online quoting system for Ski Rental helped centralize orders, automate pricing, and improve the experience for both customers and the operational team. Discover how tailored technology can transform a company’s day-to-day management.
May 144 min read


When Everything Is Connected: From Isolated Actions to a Digital Ecosystem That Works
Many digital projects appear active, but they move forward in a disorganized way.
The key is to make them function as a system, rather than as isolated pieces.
May 113 min read


The Client’s Role in Digital Projects: When the Outcome Is Built Together
The digital projects that work best aren’t the biggest ones, but the ones built together.
Discover why the back-and-forth between client and studio is essential—and how working collaboratively amplifies results.
May 43 min read


Publishing is no longer the problem. How to define a cross-cutting message.
Publicar más no siempre mejora la comunicación. Cuando no hay un mensaje claro, cada canal empieza a funcionar por separado. En esta nota, exploramos cómo definir un mensaje transversal que ordene lo que tu marca dice y haga que todos tus canales trabajen en conjunto.
Apr 143 min read
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