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From menu to reservation: all in one place.

  • Writer: Estudio CKS
    Estudio CKS
  • 6 days ago
  • 3 min read

Updated: 5 days ago

The experience doesn't begin at the table, but on the screen.


Decisions are increasingly being made from a screen. A recommendation on social media, a quick Google search, an attractive image on a website… It's all part of the journey a person takes before choosing where to eat, meet, or order delivery. The experience you provide in your establishment is key. But today, the experience begins long before someone even walks through the door.


In this context, having a well-functioning website—one that's clear, up-to-date, easy to use on mobile, and consistent with what you offer—can make a real difference. It's not just about having a digital menu or taking online reservations. It's about designing a digital space that complements the in-person experience and reinforces your value proposition.


What is usually missing from a restaurant's website?

Over time, we've seen some patterns repeat themselves. Businesses with excellent customer service and quality products, but without a digital strategy to support them.

These are some common situations:


PROBLEM

Menu in a difficult-to-read PDF


SOLUTION

A clear, digital menu adapted to any screen. Many websites only offer a PDF menu, which complicates navigation on a mobile device. A visually appealing digital menu improves the user experience and conveys greater professionalism. It also allows you to display images, descriptions, prices, and highlight special dishes, all updated instantly.



 PROBLEM

Reservations managed only by messages


 SOLUTION  

Booking automation and centralized management. Handling reservations by phone, WhatsApp, or social media can be chaotic. Today, there are simple systems for customers to book online, without intermediaries. This not only streamlines management but also allows you to better understand your visitors and maintain direct communication.



 PROBLEM

Online orders only through external apps


 SOLUTION  

A commission-free, proprietary ordering system. Outsourcing delivery to external platforms can be convenient, but it also entails high costs and loss of control. Having your own ordering system allows you to define delivery zones, set conditions, receive online payments, and strengthen your direct relationship with your customers.


 PROBLEM

There is no strategy to reward loyalty


 SOLUTION  

Loyalty programs are easy to implement. Offering benefits to repeat customers is easier than it seems. You can create coupons, discounts, or points systems, all from the same website. This way, you can reward your best customers and generate new sales opportunities.



A solution that integrates everything in one place

At the Studio, we found Wix Restaurants to be an ideal partner for the culinary world.



Wix Restaurants is a solution within the Wix platform, specifically designed for restaurants, bars, and cafes. It allows you to display your menu attractively, take online orders, manage reservations, create loyalty programs, manage mobile sales, and centralize all your information in one place, with no transaction fees.


All this with a custom design, adapted to each brand's identity and designed to work on any device.



More than a website: a management tool

Digitizing a food business shouldn't feel like a burden. When properly planned, it can facilitate daily work, improve customer service, and open up new opportunities.


From displaying the menu to taking reservations, managing orders, and analyzing sales statistics, a good implementation allows everything to coexist in one place. And best of all: it can be managed simply and without technical knowledge.



The experience is also designed online

In an age where almost everything happens on a screen, having an online presence isn't enough: you have to make that presence speak volumes about your business. It must be clear, reliable, attractive, and useful. It must engage customers with the same warmth you would in your store. Digitizing certain functions doesn't mean losing proximity; on the contrary, it can be a way to improve customer service, simplify processes, and strengthen relationships.

Piso Uno, Argentina, developed by Estudio CKS.
Piso Uno, Argentina, developed by Estudio CKS.

At Estudio CKS, we work with food businesses looking to take their offerings to the digital world without losing their essence. From design to the implementation of solutions like Wix Restaurants, we support the process of transforming the in-person experience into an equally memorable online experience.


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