Every year-end brings the same familiar scene: a mix of excitement, urgency, and opportunity . Between Black Friday , Christmas shopping , and year-end closeouts , buyers flood the digital world looking to grab deals, solve gift lists, and shop smart . For brands, this period feels like a race against the clock  — competition intensifies, timelines shrink, and every detail matters . At Estudio CKS , we help brands and businesses turn this moment of pressure into a real opport

Fake emails, suspicious messages, and phishing attacks are everywhere . No brand is completely immune. In fact, two of our clients recently received emails pretending to be from Estudio CKS . Luckily, they acted fast and checked with us before clicking. Even though the attempt was clumsy, it’s a good reminder of something important: digital security isn’t just a technical issue — it’s an essential part of brand communication . What Is Phishing (and Why Everyone Should Know Ab

In the digital world, every technological shift redefines how brands connect with their audiences .For years, SEO (Search Engine Optimization)  was the cornerstone of organic positioning — the set of strategies that helps a website appear in search results without paid advertising . But today, the landscape is evolving.A new concept is expanding the rules of the game: GEO (Generative Engine Optimization) , powered by artificial intelligence . If SEO aimed to make your websit

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