There are years that work as turning points. 2025 felt like one of them: a period where debates accelerated, the chaos of content hyper-production began to settle, and the focus shifted back to what truly creates value.   Amid new tools, automations , and changes in consumption habits, the biggest lesson was simple: what matters isn’t the technology you use, but the intention behind each decision. In that spirit, this recap doesn’t aim to close conclusions, but to open space

How we designed a brand, built its site, and created an automated lead generation system in Wix Studio When a project is born from scratch, every decision matters: the identity, the voice, the design, the site structure, and how all of that becomes a commercial tool. That was the path we took alongside Robot Supply AI, the official representative of PUDU robots in Miami Beach. What began as brand creation transformed into a complete digital ecosystem, designed to attract the

In a digital ecosystem where most social platforms reward virality, LinkedIn chose a different path. Its algorithm doesn’t aim for massive reach but instead prioritizes professional relevance, quality conversations, and the building of authentic connections. This changes the creation logic: it’s not about posting more or forcing superficial interactions, but about sharing knowledge, consistency, and value. As the platform itself points out, LinkedIn “is not designed for v

In the digital world, platforms change, formats are reinvented, and trends appear and disappear as fast as a scroll on social media. Yet something remains: the strategies that, over time, keep working because they’re built on solid principles of communication, design, and marketing. At Estudio CKS, we believe the challenge is not to chase every fad, but to build a strategic foundation that can adapt. That’s why we want to share seven practices we see consistently making a dif

Growing as Wix Partner (part 2) We continue working to strengthen LATAM’s presence within Wix At Estudio CKS, we remain committed to amplifying Latin America’s presence within the global Wix ecosystem. As Wix Community Leaders and Partners, we work to share the reality of our region—how we use the platform, where we see growth opportunities, and the unique challenges we navigate within such a diverse context. Listen to this note in our Podcast format Connected, learning, and

Every year-end brings the same familiar scene: a mix of excitement, urgency, and opportunity . Between Black Friday , Christmas shopping , and year-end closeouts , buyers flood the digital world looking to grab deals, solve gift lists, and shop smart . For brands, this period feels like a race against the clock  — competition intensifies, timelines shrink, and every detail matters . At Estudio CKS , we help brands and businesses turn this moment of pressure into a real opport

Fake emails, suspicious messages, and phishing attacks are everywhere . No brand is completely immune. In fact, two of our clients recently received emails pretending to be from Estudio CKS . Luckily, they acted fast and checked with us before clicking. Even though the attempt was clumsy, it’s a good reminder of something important: digital security isn’t just a technical issue — it’s an essential part of brand communication . What Is Phishing (and Why Everyone Should Know Ab

In the digital world, every technological shift redefines how brands connect with their audiences .For years, SEO (Search Engine Optimization)  was the cornerstone of organic positioning — the set of strategies that helps a website appear in search results without paid advertising . But today, the landscape is evolving.A new concept is expanding the rules of the game: GEO (Generative Engine Optimization) , powered by artificial intelligence . If SEO aimed to make your websit

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