Digital Evolution: From SEO to SEO + GEO — and How Wix Studio Is Changing the Game

In the digital world, every technological shift redefines how brands connect with their audiences.For years, SEO (Search Engine Optimization) was the cornerstone of organic positioning — the set of strategies that helps a website appear in search results without paid advertising.

But today, the landscape is evolving.A new concept is expanding the rules of the game: GEO (Generative Engine Optimization), powered by artificial intelligence.

If SEO aimed to make your website appear among the top results on Google, GEO goes deeper — seeking to make your content understood, cited, and used as a source by the new AI-based search engines, such as ChatGPT, Gemini, or Google’s AI Overviews.

In this new context, the challenge for brands is not just to be visible, but to be relevant.

Wix Studio: A Platform Built for the New Digital Era

Amid this transformation, Wix Studio positions itself as a key tool.Designed for professionals, agencies, and studios, the platform combines flexible design, centralized management, and AI-powered features that enable the creation of powerful, fast, and optimized websites ready for the new era of organic search.

It’s no longer just about “having a website” — it’s about building a solid foundation capable of communicating effectively with both users and the algorithms that interpret their intentions.

From SEO to SEO + GEO: A Natural Evolution

Until recently, the goal was clear: rank your website among the top Google results. Today, with the rise of artificial intelligence, search engines don’t just display links — they generate direct answers based on multiple sources. And that’s where GEO comes in.

This new approach doesn’t replace SEO — it complements it.SEO remains the foundation of organic positioning, while GEO multiplies visibility by ensuring that AI systems recognize the authority of your content and use it as a reference.

In other words, success is no longer measured only in clicks, but in mentions within AI-generated responses.

Latin America and the Adoption of Artificial Intelligence

The region is taking firm steps toward this new stage.According to the Latin American Artificial Intelligence Index (ILIA 2025):

• 14% of global traffic to AI solutions comes from Latin America.

• More than 86% of companies are already exploring or implementing generative AI.

• Mexico, Brazil, and Argentina lead in development and adoption.

This context represents a unique opportunity for Latin American brands: to leverage early adoption of these technologies and strengthen their organic positioning.

Analyze to Understand

In the era of SEO + GEO, analytics tools gain new importance. It’s no longer just about measuring visits or conversions — it’s about understanding how AI engines interpret your website.

Wix Studio includes advanced analytics dashboards that allow you to:

• Detect what questions your users are asking and how your content can answer them.

• Measure the structural clarity of your texts (headings, lists, data).

• Evaluate the “consumability” of your content — how easily AI can process and cite it.

The Value of Content in the New Era

Content remains the heart of every digital strategy, but now it carries greater weight:It’s not enough to be visible — you must be a trusted source.

The blog, for example, evolves from being a simple communication tool to becoming a space of authority — a place where a brand can demonstrate expertise, share real data, and offer unique perspectives that build reputation.

AI models prioritize this type of content — the kind that combines clarity, structure, and an authentic voice.

The “Access Permit” for AI

Imagine your website is a house, and AI crawlers and search engines are mail carriers.They need to know where they can enter (and where they can’t) to collect information.

This is where the robots.txt file comes in.

What Is a robots.txt File?

It’s a small text file that gives instructions to internet “bots.”It tells them which parts of your website are available to be read and which sections they should ignore (such as admin pages or duplicate files).

Why Is It Key for GEO?

By guiding bots efficiently, you ensure that LLMs access only the most relevant and authoritative content on your site — and they do it quickly.This makes it easier for them to cite you and understand what your brand is about.

A well-optimized robots.txt is a crucial technical step to improve your content’s “Consumability” for AI systems.

Wix Studio Makes the Technical Side Simple

The good news is that platforms like Wix Studio handle much of this technical complexity for you.They’re designed to automatically and intelligently manage these types of files and other advanced configurations (such as advanced SEO).

This ensures that Google’s bots and new generative AIs have the clearest possible path to find, index, and process your information, allowing your team to focus on what matters most:creating content that positions your brand as a trusted source of authority.

In Conclusion

The evolution from SEO to SEO + GEO represents a major opportunity for those who understand that organic positioning is not just technical, but a comprehensive communication strategy.

At Estudio CKS, we help brands and businesses across Latin America adapt to this new era.Through Wix Studio and our strategic approach, we work so that our clients’ websites are not just online — but recognized, understood, and cited as sources within the new generative web.

Because in digital communication, positioning means more than appearing — it means being part of the conversation.