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From time to time,
we write in our blog
Publishing is no longer the problem. How to define a cross-cutting message.
Publicar más no siempre mejora la comunicación. Cuando no hay un mensaje claro, cada canal empieza a funcionar por separado. En esta nota, exploramos cómo definir un mensaje transversal que ordene lo que tu marca dice y haga que todos tus canales trabajen en conjunto.
Apr 143 min read
To refine communication
When your brand speaks across many channels… but doesn’t say the same thing.
Apr 93 min read
Your brand is what you stand for, not what you say.
Before thinking about what to publish, there’s something more important: what your brand stands for.
Values aren’t a speech—they’re a guide. In this piece, a look at why defining them changes the way a company communicates, makes decisions, and grows.
Apr 23 min read
When Future Became Our Daily Reality
Un recorrido nostálgico por la evolución de Internet: de ARPANET y el módem telefónico a la vida digital actual. Tecnología, memoria y conciencia del cambio.
Mar 164 min read
In-person events: Experience designed through management
Cómo mejorar la organización de eventos presenciales con Wix Events: gestión digital integral, venta de entradas, códigos QR y control de asistentes en tiempo real.
Mar 94 min read
Human Judgement in the age of AI
La carta de Matt Schumer analiza cómo la inteligencia artificial impacta a los trabajadores del conocimiento y reabre el debate sobre creatividad, criterio humano y roles profesionales.
Mar 23 min read
Designing with Intention: When Design Stops Being Aesthetic and Starts Communicating
Design is not just a visual matter. When done with intention, it communicates ideas, reinforces identity, and supports a brand’s strategy across all its touchpoints.
Feb 112 min read
Your website as a strategic asset: what should work even when you’re not posting on social media
When social networks slow down or change their rules, the website remains the foundation that organizes messages, structures information, and sustains a brand’s long-term communication.
Feb 93 min read
Networking has changed: from adding contacts to building relationships
In a context of digital saturation, networking stops being about accumulating contacts and starts being seen as building real relationships, intentional meetings, and continuity over time.
Feb 22 min read
The synergy between marketing and communication
Discover how marketing and communication work together to build strong brands, deliver clear messages, and create consistent, effective strategies.
Jan 154 min read
When your communication doesn’t belong to you
Learn why owning your communication is key to brand consistency and how to avoid losing control of your message across channels.
Jan 123 min read
Automation, AI, and content: how to integrate them without losing your identity
Learn how to integrate automation and AI into your content strategy while preserving your brand voice, identity, and authenticity.
Jan 54 min read
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