Case of Study: Robot Supply AI

How we designed a brand, built its site, and created an automated lead generation system in Wix Studio

When a project is born from scratch, every decision matters: the identity, the voice, the design, the site structure, and how all of that becomes a commercial tool. That was the path we took alongside Robot Supply AI, the official representative of PUDU robots in Miami Beach.

What began as brand creation transformed into a complete digital ecosystem, designed to attract the right customers, organize technical information, and convert every visit into a concrete opportunity.

In the universe of service robotics, communication must maintain a particularly high standard: precision, clarity, and an aesthetic that inspires confidence from the first second.

At Estudio CKS, we believe an effective site is built from the roots up. This case study shows how a solid identity, coherent design, and an intelligent capture strategy can coexist in the same digital space.

The starting point: building a brand with its own identity

Robot Supply AI, United States disigned by Estudio CKS

Robot Supply AI needed much more than a logo. It required an identity capable of conveying technology, precision, and trust without falling into industry stereotypes. As an official representative of PUDU, it was necessary to align with their global aesthetic while respecting communication standards and visual quality.

We developed a brand system based on:

• A modern and technological palette, derived from the PUDU universe, combining cool tones, grays, and contemporary accents;

• High-legibility typography applicable to technical pieces;

• A clean, adaptable, and functional logo;

• A visual language that lives naturally within digital environments, technical manuals, and commercial presentations.

This foundation allowed everything that followed —web, content, branding pieces, and lead generation— to remain coherent and stable.

The need: a site that organizes, communicates, and converts

With the identity resolved, we moved on to building the website. Robot Supply AI needed a platform capable of fulfilling three essential functions:

1. Organize technical information clearly and accessibly.

2. Convey professionalism in seconds.

3. Convert visitors into qualified leads through simple, automatic processes.

   
   

Wix Studio proved to be the ideal platform: flexible, powerful, and capable of integrating CRM, automations, advanced design, and scalability into a single ecosystem.

Robot Supply AI, United States disigned by Estudio CKS

The development: structure, UX, and content at the service of the user

The site was designed as an intuitive journey, where each module fulfills a clear function. We present the robot models, explain their uses and benefits, and organize technical specifications in a visual and accessible way. The goal was always to guide the user toward commercial contact naturally.

We made key decisions:

• Structuring the site with independent modules to allow adding new robots without altering the architecture;

• Designing simple and hierarchical navigation to reduce search times;

• Organizing technical content in a clear, visual, and scannable way;

• Applying a consistent visual identity reflecting precision, professionalism, and modernity.

The result is a solid, practical site aligned with the needs of an audience that compares, evaluates, and makes data-driven decisions.

The strategy: technical material as an entry point

We know no one shares their data "just because." In technical markets, interest is expressed through small but decisive signals. And the clearest one is this: downloading the technical data sheet for a specific robot.

That gesture says much more than a curious visit: it speaks of evaluation, analysis, and a concrete need.

That is why we converted every technical sheet into a high-intent Lead Magnet. Each download indicates: which robot they are interested in, what need the user might be evaluating, and what stage of the decision-making process they are in.

This was the starting point for designing an automated flow to accompany that interest from the first click.

Automation: precision without effort

We configured an automated system within the Wix ecosystem that:

• Identifies which material each user requests,

• Automatically classifies the contact in the CRM,

• Immediately sends the corresponding technical brochure,

• Logs the activity for commercial follow-up,

• Enables segmentation and nurturing without manual tasks.

Robot Supply AI, United States disigned by Estudio CKS

The results: clearer leads, faster processes, more informed decisions

Today, Robot Supply AI can work its leads more intelligently, relying on a system that allows for more precise conversations because every inquiry arrives with a defined interest. In turn, it offers an organized experience where the user receives exactly what they expect, enabling scalability to incorporate new products without disrupting the system. This allows them to build a clean and segmented CRM from day one.

Additionally, lead nurturing becomes a natural tool: the system already has the information necessary to accompany the user with useful and relevant content.

Final reflection: when design, content, and strategy work together

Robot Supply AI is a clear example of how a technology brand can enhance its digital presence when design, content, and strategy work in an integrated manner.

A solid identity. A clear site. An intelligent system that converts interest into opportunity.

At Estudio CKS, we work with a simple premise: an effective website is not just design, nor just content, nor just structure, but the combination of all these elements creating a clear, useful, and results-oriented experience.

Robot Supply AI needed order, clarity, and a capture system suited to its industry. With design, strategy, and the power of Wix Studio, we built a digital ecosystem that today supports their growth and evolution.