Mini Digital Hygiene Checklist: What to Review Each Month in Your Online Business
- Estudio CKS
- 6 days ago
- 3 min read
Updated: 5 days ago
Your website is more than just a digital storefront—it’s often the first point of contact between your brand and a potential client. So, let’s ask ourselves: Does it truly reflect the value of your brand today?
Having an active website isn’t just about design or technology—it also requires attention, regular checkups, and small adjustments to ensure a great user experience and better results for your brand.
Catching outdated content on time, preventing errors, and making sure your digital experience is clear, functional, and aligned with your business goals is key.
That’s why we’re sharing this practical guide to give your digital presence a quick monthly cleanup. Plus, we’ve included a downloadable PDF checklist for you to use every month.
Digital Hygiene Checklist:
1. Content Updates
Are there past promotions, dates, or events still showing online?
Do the texts accurately reflect your current products or services?
Does your portfolio, blog, or news section feature anything recent?
Tip: Swapping or adding a single image can give the feeling of an active site.
Keeping content fresh not only improves user experience—it also signals to Google that your site is “alive,” boosting your SEO.
2. Link Check
Are all buttons and links working?
Are there any broken, outdated, or misdirected links?
Are your social media profiles properly connected?
Tip: Use tools like Broken Link Checker or similar.
A broken link can cost you a sale or break user trust. Checking monthly improves navigation and conversion rates.
3. Speed and Experience Test
Does your website load well on mobile?
Is it clear and easy to navigate on different devices?
Does your homepage have a clear focus and visible call to action?
Tip: Run a monthly test with PageSpeed Insights.
Slow websites lose traffic. In fact, even a 1-second delay can drop conversions by up to 20%. Speed optimization is essential.
(*) If your site is built on Wix, you can access this tool in the SEO / Site Speed section of your back office.
4. Visibility and SEO
Which pages are getting the most visits?
Where are your users coming from?
Is your Google Business profile updated?
Tip: Use the post or update feature in Google Maps to your advantage.
Reviewing your stats helps fine-tune your strategy. Spotting which keywords are working can inspire relevant content and attract more traffic.
5. Security and Access
Are your forms working and protected from spam?
Do you have access to backups or saved copies?
Are access permissions under control? (Let’s make sure your ex-designer’s cousin doesn’t still have admin access!)
Security protects more than just your info—it protects your brand’s reputation. A simple access mistake can result in data loss or legal issues..
6. Interaction and Conversions
Are you receiving inquiries via your form, chat, or social media?
Is the contact or purchase path clear?
Is there any friction that can be removed?
Tip: Simulate a client’s journey and look for ways to improve it.
Every click matters. A single unnecessary step could mean a lost customer. A monthly review helps you spot and fix these bottlenecks.
Why Do This Checklist?
Just like you review your accounts or stock, your online presence needs upkeep. This kind of routine check helps you:
Maintain a professional image
Improve your search engine ranking
Build user trust
Catch issues before they cost you money
A well-maintained website speaks volumes about your brand—even before someone reads your value proposition.
Have you done your digital cleanup this month?
