In today's digital era, having a solid online presence is crucial for any business or entrepreneur. Two giants in the world of website...

In the contemporary landscape, product marketing has expanded beyond physical borders, delving into the vast digital territory. In this...

Do you want your Wix website to rank well in search results? Of course! Here are 6 tips to improve your SEO! Choose relevant keywords...

In the world of digital marketing, Call To Actions (CTAs) are a key element in motivating your audience to take specific actions,...

Wix Studio marks a significant evolution in web creation for agencies delivering a revolutionary platform that combines AI-powered...

On April 23, 2005, the first video was uploaded to the platform, showing a young man at a zoo, who could never have imagined the tremendous success of that project. If YouTube were a human being, today it would officially come of age and fully enjoy its civil rights. In plain terms, the most famous video platform on the Internet turns 18 , marking a new anniversary of the first clip ever published on the site. Hoping that Google bought some sandwiches and a huge cake to blow

Artificial Intelligence (AI)  has revolutionized many aspects of our daily lives, and digital marketing  is no exception. In recent years, we’ve seen a significant increase in the use of AI-powered tools  for content generation, including the use of AI-driven chatbots such as ChatGPT . In general, the use of AI in digital marketing offers several benefits. For example, ChatGPT can generate content quickly and efficiently , helping marketers save time and resources. In additio

By paying attention to the recent brand methods and strategies, you can make your company stand out among competitors and provide your...

Have you noticed how the number of online courses on the market has increased? Although the COVID-19 pandemic  played a significant role in boosting the availability of these digital products, this growth trend was already evident before that event. In fact, it’s estimated that the industry will grow from USD 185.26 billion generated in 2020  at the start of the pandemic to USD 388.23 billion by 2026 . Due to this growth, having a platform that allows the creation of online c

For marketers, keeping up with consumers’ ever-changing interests can be quite a challenge. But even in an unpredictable scenario, they need to plan the key moments of the year to support consumers and stay present throughout their journey. Use this calendar as a guide to design relevant strategies that connect with your audience in 2022. In a world still navigating uncertainty, consumer needs and interests are changing rapidly. We know that the purchase journey changed irrev

A wise man once said, "It doesn't get easier; you just get stronger." Change the "stronger" to "smarter," and you'll find this could very...

We do not have to say that the Christmas holidays are much more than December 25. In fact, we have almost two whole months of holidays to celebrate. For marketers, this means planning ahead and preparing to design themed campaigns, especially for the new year. We have put together 10 tips that will help you focus to implement a successful campaign by the end of the year, from its design to the strategy in which it is framed. 10 tips to make your year-end campaigns a success 1

In recent weeks, in different parts of the world and across Latin America, working from home has become a new reality for many. In response, Google is offering free access to its advanced Hangouts Meet video conferencing capabilities to all G Suite customers worldwide until July 1, 2020. Here are some tips from the Head of G Suite Product Marketing on how to run more productive video calls. In the life of a working mom or dad, flexibility is key. And in the life of a working

New Year, new life. You probably say this phrase every year without really thinking about whether these four words actually make sense. In reality, the life we hope to have in the coming year isn’t entirely new — it’s our “old” life with small, or sometimes big, changes: losing weight, spending more time with family, learning to cook, reading a book each month. But what if this year we set a goal that we can actually achieve? It’s time to finally stop putting off your dream

A wise man once said: “It doesn’t get easier; you just get stronger.”  Replace “stronger” with “smarter” , and you’ll find that this also applies to digital marketing strategies in 2022 ! Marketing is constantly evolving thanks to some tremendous strategic, tactical, and technological changes  in recent times—and positively so, of course. This quick guide shares some of the most promising digital marketing ideas and trends  that we believe will help businesses like yours crac

Another year comes to an end… a new year begins. We brought many projects to life, met new clients, and made new friends. We learned many new things thanks to the challenges our clients presented to us. We made mistakes in some cases as well, which also helped us learn and grow. 2020 is a year full of opportunities.  As a studio, as individuals, and as a society. We hope it will be a year in which, as a country, we can grow again—so our clients can grow, and we can grow along

We’re sharing the latest progress of the brand refresh  we’re carrying out for our client DIPREM . With the logo redesign already defined, we’re now fully immersed in the production of their communication materials, such as folders, envelopes, commercial flyers, business cards, and more. Here are a few samples :

What could be better than a studio client forming a new alliance? That they do it with another client of our studio! This is the case of DIPREM Human Capital Services , which for its Comodoro Rivadavia  service formed a new alliance with DDN Central Insurance —both clients of the studio. In this way, we’re supporting them in this new challenge , from the visual identity for their new offices  to the launch they’re preparing . Here we’re sharing part of our collaborative work

Updated December 2025 The logo is not a mere drawing: it is the first visual —and symbolic— expression of a brand. At first glance, it may seem like just "a name with a design," but when well-thought-out, it conveys values, personality, promises, and emotions. In an environment saturated with graphic stimuli, a solid logo makes a difference. In this article, we explore how a logo "says" things, what decisions build it —from visual elements to strategic criteria— and how that