Over a little more than a week, and together with our friends at Sky Studio , we filmed a corporate video  for one of our clients, Cybermapa . With the goal of telling a short story that showcased the user experience of the Satellite Tracking Software  our client has been developing for more than 15 years , we got to work. With locations at the client’s offices, customer trucks in their warehouses and on the road, scenes shot in a house, and even footage taken on the roads of

Updated December 2025 The logo is not a mere drawing: it is the first visual —and symbolic— expression of a brand. At first glance, it may seem like just "a name with a design," but when well-thought-out, it conveys values, personality, promises, and emotions. In an environment saturated with graphic stimuli, a solid logo makes a difference. In this article, we explore how a logo "says" things, what decisions build it —from visual elements to strategic criteria— and how that

After Expo La Rural, where we designed the stand for our client Cybermapa , we reused part of it to refurbish their office meeting room . The stand was built using a new system , where instead of traditional panels, it is assembled with interlocking modules and a new printed technical fabric . This fabric delivers vibrant colors and outstanding definition , even across large surfaces. But the best part of using this type of stand is that the fabrics are not wasted and can be