Google Maps is turning 15 years old. Yes, 15! It’s amazing how much this technological “teenager” has learned and how much it does for us today. Can anyone imagine going back to having a Filcar guide in the car? Many people born in the late ’90s or after 2000 probably don’t even know what that is. That guide could never tell us whether a store was open or closed, its phone number, website, photos, or customer reviews. Let alone show us the best route to get there… for that,

With the constant notifications from our phones and the endless list of open tabs on our computers competing for our attention, it’s no surprise that the web design trends for 2020 will focus on creating a clearer and more intuitive user experience. The world around us is flooded with so much information and stimuli that websites need to convey their messages more clearly to stand out. This list of web design trends for 2020 prioritizes the clarity and order that should preva

Updated 2024 Google continues to prioritize websites optimized for mobile devices. With the focus on "mobile-first indexing," it is...

If there’s one thing you probably use every single day, it’s your email. And since the vast majority of us use Gmail — whether the free version or the business one — we wanted to share a lesser-known feature that has proven extremely useful, both for our own work and for our clients’ digital campaigns. This feature greatly simplifies automatic email organization: aliases. Gmail aliases are like subdomains of a domain. Small variations of your original Gmail address where yo

New Year, new life. You probably say this phrase every year without really thinking about whether these four words actually make sense. In reality, the life we hope to have in the coming year isn’t entirely new — it’s our “old” life with small, or sometimes big, changes: losing weight, spending more time with family, learning to cook, reading a book each month. But what if this year we set a goal that we can actually achieve? It’s time to finally stop putting off your dream

In photography, as in life, not everything is black and white. Yet, there are many rules and general guidelines that seem to be blindly accepted by both amateur and experienced photographers. Most of us have fallen for one or more photography myths at some point, especially in the beginning, when we follow every piece of advice from the seemingly most experienced photographers. From the gear you should own to the content you include on your photography website, we’ve selected

When you go to buy a cup of coffee, the transaction is usually simple: you place your order, pay, and wait for it to be served—easy as that! However, if you’re the business owner, the final result of that process is far more complex than the customer experience. It involves many factors, from purchasing the coffee beans to the employee who prepares the drink, the cup it’s served in, and more—each element coming from a different place and coming together as the result of a wel

A wise man once said: “It doesn’t get easier; you just get stronger.” Replace “stronger” with “smarter” , and you’ll find that this also applies to digital marketing strategies in 2022 ! Marketing is constantly evolving thanks to some tremendous strategic, tactical, and technological changes in recent times—and positively so, of course. This quick guide shares some of the most promising digital marketing ideas and trends that we believe will help businesses like yours crac

Another year comes to an end… a new year begins. We brought many projects to life, met new clients, and made new friends. We learned many new things thanks to the challenges our clients presented to us. We made mistakes in some cases as well, which also helped us learn and grow. 2020 is a year full of opportunities. As a studio, as individuals, and as a society. We hope it will be a year in which, as a country, we can grow again—so our clients can grow, and we can grow along

We’re sharing the latest progress of the brand refresh we’re carrying out for our client DIPREM . With the logo redesign already defined, we’re now fully immersed in the production of their communication materials, such as folders, envelopes, commercial flyers, business cards, and more. Here are a few samples :

Today we completed the branding work at the new offices of BMG Argentina. For one of the main walls, we designed their three-dimensional logo, surrounded by words that represent their way of working. These were produced in cut vinyl, each one placed individually. We’re sharing some photos of the finished work and the backstage process. And as we always say, a satisfied client is our best letter of introduction! #Imágen #Oficina