Mobile First Index. How to prepare your website for Google.

Updated 2024

Google continues to prioritize websites optimized for mobile devices. With the focus on "mobile-first indexing," it is essential for web pages to be error-free in order to appear in search results as optimal mobile options. In its effort to enhance user experience, Google has identified the most common issues it encounters when crawling websites for mobile indexing:

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The most common problems with "mobile-first indexing"

When implementing mobile-first indexing, Google runs several tests to check if sites are properly optimized for mobile devices. Among the most frequent issues found on sites that are not fully adapted are two main ones: the lack of structured data and the absence of alt text in images.

1. Lack of structured data in the mobile version

If your website uses structured data on the desktop version, you must also implement it on the mobile version. Otherwise, you will lose this important information globally in the search results. This is crucial because, with mobile-first indexing, Google will only use the mobile version to index the page. If the structured data is missing on this version, the site will lose valuable visibility and context. Google recommends checking the source code by simulating a mobile device using Chrome DevTools to ensure that the structured data is properly implemented.

2. Lack of alt text in mobile images

Alt text is another key factor often overlooked in mobile versions. Just like in the desktop version, alt text helps Google understand the context of images on a webpage, which boosts its indexing. Google recommends reviewing the img tags in the mobile version's source code to ensure that each image has the proper alt attributes. This not only improves page accessibility but also enhances its ranking on search engines.

Advantages of Wix for Google indexing

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Wix is a platform optimized to meet SEO best practices and facilitate Google indexing. Some of the benefits Wix offers in this regard include:

• Automatic mobile optimization: All websites created on Wix are designed to be fully responsive, ensuring a smooth experience on mobile devices. This helps meet Google's requirements for mobile-first indexing.

  
  

• Automated and customizable SEO: Wix offers integrated SEO tools, such as Wix SEO Wiz, which guide users step by step to improve their Google ranking. Additionally, it allows customization of metadata, titles, descriptions, and SEO-friendly URLs.

  
  

• Integrated structured data: Wix makes it easy to integrate structured data directly into websites, helping Google better understand content and display rich results in searches.

  
  

• Fast page loading: Page loading speed is a key factor in Google ranking, and Wix ensures that sites load quickly on both mobile and desktop, optimizing performance and user experience.

  
  

• Alt text in images: Wix allows easy addition of alt attributes to all images on a site, helping improve indexing and accessibility of visual content on Google.

  
  

Thanks to these features, sites built on Wix have all the necessary tools to effectively rank on search engines and meet Google's mobile indexing requirements.

With these advantages, Wix becomes an ideal platform for those looking to enhance their Google presence and ensure an optimal mobile experience.

If you need help with your website, whether it is outdated or not properly adapting to mobile browsers, we can assist you.