7 Tremendously Successful and Proven Marketing Strategies for 2022
- Estudio CKS
- Feb 7, 2017
- 4 min read
A wise man once said: “It doesn’t get easier; you just get stronger.” Replace “stronger” with “smarter”, and you’ll find that this also applies to digital marketing strategies in 2022!
Marketing is constantly evolving thanks to some tremendous strategic, tactical, and technological changes in recent times—and positively so, of course.
This quick guide shares some of the most promising digital marketing ideas and trends that we believe will help businesses like yours crack the code to gain more customers and generate more sales in 2022
Digital Marketing: Our Predictions and Trends for 2022
1. Go Organic, Go Twitter
Twitter is probably the most underrated and misunderstood social media channel.
Twitter has over 187 million monetizable daily users, more than 20% of whom live outside the U.S.
However, when you ask businesses why they’re not tweeting enough—or not on Twitter at all—you’ll often hear: “That’s not part of our digital marketing strategy. It’s for one-person businesses anyway!”
Twitter differs from other platforms because it features short tweets (280 characters) with an even shorter lifespan—sometimes just minutes, unless they go viral.
Twitter officially prides itself on being the conversation layer of the internet.
Whether you’re a solo founder or a million-dollar company, here’s how Twitter can work for your business:
Develop and maintain a brand voice through your communication. Formal or casual, humorous or sarcastic—what matters is being authentic and consistent.
Focus on engagement above all other metrics. You may not close big-ticket sales, but getting followers to subscribe to your email list can be easier than you think.
Be open to playing the DM (Direct Message) game. Much of the engagement happens privately, one-on-one. Make it worthwhile and show prospects what it feels like to be your customer.
Optimize your Twitter bio. A great header image and relevant profile picture are just the start—include a clear link to where you want users to go next.
2. Using Facebook Lead Ads
Many recent digital marketing changes revolve around data privacy and consumer rights.
Google has announced it will phase out third-party cookies in Chrome starting in 2023, which historically allowed marketers to track and retarget prospects across platforms.
In the future, all data you collect will fall into just two categories: zero-party and first-party data.
Zero-party data is information your prospect voluntarily and intentionally shares with you—and what better way to collect it than through a well-designed Facebook Lead Ad?
Although Facebook lead ads are sometimes criticized for lead quality, they remain high-converting due to their zero-friction experience, keeping users inside the platform.
Keep your lead forms just long enough to qualify prospects properly, and pair them with a high-value offer or lead magnet to ensure accurate submissions.
A very interesting and easy-to-use tool for non-designers is VISME. With excellent resources, it helps you create better ads, posts, and visuals for your communication. Discover it at www.visme.co.
3. Use Facebook Custom Audiences
First-party data is collected by tracking and observing user behavior on your digital assets—your website, app, or Facebook-owned sources like video views, lead forms, or page engagement.
As third-party cookies disappear, so will the Facebook pixel on your website—leaving Facebook’s native data sources as the best alternative.
Targeting custom audiences using Facebook data is a privacy-friendly way to run high-converting Facebook ads while respecting user preferences.
4. Rely Only on Owned Media
If you rely solely on social media for organic reach, you may struggle—especially on platforms like Facebook. Even where organic reach exists, algorithms are unpredictable.
Do you really want your visibility to depend on which side of the bed Mark Zuckerberg wakes up on?
Paid advertising platforms are also becoming more restrictive due to privacy regulations—meaning higher ad costs with less control.
Enter the proven principles of list building and email marketing.
Once you have a list of subscribers who want to hear from you, everything changes.Email marketing delivers a 4,200% ROI—that’s $42 for every $1 spent (Litmus).
Email lists are the ultimate owned media asset, offering:
Low risk
Long-term value
Low operating cost
100% data-privacy compliant
High conversion rates
Ability to sell low-, mid-, and high-ticket offers
No dependence on third-party algorithms¡Sin depender de algoritmos de plataformas de terceros o precios de oferta favorables!
5. Focus on a Superior Customer Experience
Beyond acquisition, businesses must take customer retention seriously. Competition is fiercer than ever.
Companies that lead in customer experience outperform laggards by nearly 80% (Forrester).
Key areas to focus on:
Personalized marketing using zero-party data
AI-powered conversational chatbots
Concise video marketing
Email nurturing funnels that position you as the obvious choice
Acquiring a new customer costs five times more than retaining one—making customer experience a worthwhile investment.
6. Embrace Marketing Automation
Marketing automation allows businesses to offload time-consuming tasks, generate more leads, reduce overhead, and increase revenue with fewer resources.
Companies using automation see a 451% increase in qualified leads (Annuitas Group).
Lead nurturing converts 15–20% of hesitant prospects into buyers (Protocol80).
76% of companies recover their investment within the first year (Marketo).
If there’s a magic wand for improving marketing ROI, automation comes pretty close.
Identify and automate workflows so you can spend less time on repetitive tasks and more time on what truly matters.
7. The Rise of SMS and Omnichannel Marketing
SMS marketing involves sending promotional or transactional messages to users who have opted in.
Why SMS marketing?
Over 5 billion people worldwide use SMS
65% of the global population
91% of consumers are open to brand texts
98% average open rate
Combining email and SMS automation dramatically boosts conversions—this is known as omnichannel marketing.
Example: send an abandoned cart email after 2 hours, followed by an SMS reminder 6–12 hours later.
Conclusion
To stay ahead of the competition and deliver real value, businesses must ensure their marketing strategies are innovative and dynamic.
Marketing will continue to evolve alongside business needs—and often beyond our wildest expectations.
Staying informed is essential—but more importantly, you must filter what’s relevant, test it, and apply what works best for your niche and your business.
Skirmantas Venckus es escritor de día y lector de noche. Odia hablar de sí mismo en tercera persona. También es el hacker de crecimiento en Sender.net, el proveedor de marketing por correo electrónico que se centra en la facilidad de uso, la asequibilidad y la utilidad. Linkedin: https://www.linkedin.com/in/skirmantas-venckus-8ba16983/
