top of page

How to Get Reviews on Google?

wix studio, estudio, web design, reviews, google, web communication, marketing, design

Google reviews, also known as reviews, are a powerful tool for any business. They not only help improve a website's SEO ranking but also significantly influence the business's reputation and success. In this article, we will explore how to get reviews on Google, their importance for SEO, and the proper way to manage them.



What are Google Reviews?

Google reviews are small mentions, both negative and positive, that users leave about a business or company. These opinions not only benefit businesses by improving their SEO ranking but also help users make informed decisions about where to buy products or hire services.



Effectiveness of Reviews on Google My Business

Reviews have a direct impact on a business's SEO ranking. Google values positive feedback and tries to minimize negative reviews. However, it is crucial not to delete negative reviews; instead, it is recommended to respond to them appropriately to show that the company takes all feedback seriously and is committed to continuous improvement.


Google My Business is especially useful for achieving better rankings in Google’s local searches. That’s why positive reviews increase visibility, credibility, and trust towards a business.

wix studio, estudio, web design, reviews, google, web communication, marketing, design

How to Get Reviews on Google?


  1. Invite satisfied customers, suppliers, and employees to leave reviews.

  2. Use social media to encourage reviews.

  3. Include review invitations in the footer of emails.

  4. Offer discount codes in exchange for reviews.

  5. Publish a blog article in exchange for a review.

  6. Reward users who post reviews.

  7. Use eye-catching posters in your physical store.

  8. Highlight reviews on your website.

  9. Implement email marketing.

  10. Maintain a profile on Google My Business.



1. Invite satisfied customers, suppliers, and employees to leave reviews

Recommendations from satisfied customers are a very effective marketing strategy. It is also important for employees to share their work experiences, as this can influence the perception of the business.


2. Use social media to encourage reviews

Social media facilitates direct communication and can be an excellent platform for requesting reviews. Encourage the use of geotags and hashtags related to your business.

3. Include invitations in the footer of emails

Adding a call-to-action in emails inviting customers to leave a review can be very effective.


4. Offer discount codes in exchange for reviews

Incentivizing customers with discounts can secure more reviews and encourage repeat purchases.


5. Publish a blog article in exchange for a review

Offering a blog article or mention on your website in exchange for a review is a way to generate publicity and improve SEO or website ranking.


6. Reward users who leave reviews

Organizing contests or raffles to reward customers who leave reviews can further incentivize positive feedback.


7. Use eye-catching posters in your physical store

Placing posters encouraging customers to leave reviews can be a simple yet effective strategy.


8. Highlight reviews on your website

Create a section on your website to showcase testimonials and positive reviews. This will help build trust with potential customers.


9. Implement email marketing

Automating the sending of emails requesting feedback after a purchase can generate more reviews. Include direct links and thank customers for their time.


10. Google My Business profile

Ensure your business is registered on Google My Business to make it easier for customers to leave reviews and to display key information such as location and hours.




So, what should you do and how should you manage negative reviews?


Properly managing negative reviews is crucial for maintaining a good reputation. Here are some tips:

  • Promptness and Efficiency Respond to negative reviews quickly, preferably within an hour, to show that you value the feedback and are willing to resolve any issues.

  • Empathy with the Customer

  • Show empathy and a willingness to address the problem, which can turn a negative experience into a customer loyalty opportunity.

  • Handle the Issue Privately Move the resolution of the issue to a private setting after publicly demonstrating that you have addressed the complaint.

  • Compensate the Customer Offer some form of compensation to show that you value the customer and are committed to their satisfaction.

  • Demonstrate That You’ve Learned the Lesson Use the feedback to improve your processes and products, and let customers know about the changes.

  • Negotiate the Review Contact the customer to ask if they would update their review after the issue has been resolved.



How to Remove or Report a Review on Google My Business


If a review is false or harmful without reason, you can flag it as inappropriate for Google to review. You can also contact the author or respond appropriately to try to resolve the issue.


Google allows the removal of comments that contain inappropriate content, advertising, and spam, reviews that are not related to the business, or when the author reviews their own business.



Never miss another article

Subscribe to Latam News

Thanks for join Latam News!

bottom of page