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The Importance of Design in Your Website


WIX, UX, studiocks, diseño web, SEO, contenido, diseño web

Many times we find ourselves in the dilemma of whether to talk about web design or web development, or both… because this back and forth between the two, are they the same? When we talk about one, are we talking about the other? It is worth clarifying these ideas so that when hiring someone for our project, we can approach it knowing what to expect.


So our first challenge is to clarify the difference between web design and web development. Both are closely related and are often (incorrectly) used interchangeably:


Web design is the art of planning and organizing the content of a website for its publication and online access. This involves selecting the type of page according to the case and the user experience (UX) that has been frequently discussed lately.


While web development refers to the construction and maintenance of a website's structure and involves knowledge of coding systems to ensure the proper functioning of the website.


Website Design and Its Scope

People turn to web design for various reasons, and depending on their ultimate goals, it results in different types of websites, such as:

Some pages designed by EstudioCKS:


Planning the design of your website is like laying the foundation, as it will determine the layout and sequence of visual elements on each page of your site. This step is critical in web design and plays a role in the visual appearance of a site, its level of usability, and the amplification of its message.


The best design for your website can be determined by a variety of factors: the goals of your website, the message you want to convey to viewers, and the type of content it will include.


Speed

Speed measures how quickly your website loads completely after a visitor arrives. No one, especially in our fast-paced generation, likes a slow website. It has to operate at high speed. In fact, studies show a 38% increase in the bounce rate when a webpage’s load time exceeds 3 seconds. No matter how beautiful the web design is, it doesn’t matter if it doesn’t provide visitors with a smoother browsing experience.

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Many factors can affect a page’s load time; some are related to the visitor's device or internet connection, while others may be specific to the website itself. Today, there are proven practices and tools that assess your website's performance and improve its load speed.


SEO, or Search Engine Optimization, is the process of optimizing a website to rank well in search engines. Since it plays a significant role in the success of your site, we believe it deserves a place among the functional elements. The more people who can find your website on Google, the more visitors you will have.


Although SEO is an ongoing task, there are steps you can take to support your website's performance from the start. Simply put, if we want traffic and customers, there must be compatibility between web design and SEO. Both aim to enhance the visibility of websites and, therefore, should be worked on as a joint strategy.


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There are also a number of common SEO practices you can implement before publishing: include titles in your content, add alt text to images, use meta descriptions on relevant pages, and choose a domain name that represents your brand or business.


If we want our potential customers to find us, we should rely on a designer and an SEO consultant who can create a website that is both adapted and optimized for this purpose.



UX

Since the explosion of computer use in the 1980s, the technology industry has been constantly exploring how humans can interact better with technology. This is the practice of UX, or user experience, and when applied correctly to web design, it can have a significant impact on user navigation.


The term UX is often used interchangeably with "user interface" or "usability," which are actually parts of the broader scope that UX encompasses. While UX designers focus on these aspects of a product, they are also involved in looking at the bigger picture, finding ways to refine and develop products, branding, design, usability, and functionality.


The UX design process is intended to ensure that a website encompasses high-quality interactions, content, products, and services by improving these seven factors:


WIX, UX, studiocks, diseño web, SEO, contenido, diseño web
  • Useful

  • Usable

  • Available

  • Credible

  • Desirable

  • Accessible

  • Valuable





Adaptive Design vs. Responsive Design

Today, mobile devices account for more than half of online traffic, so it's crucial to adapt our websites to smaller screens. There are two types of styles that allow a web design to switch from its desktop version to a mobile device: adaptive design and responsive design. Knowing the difference between the two will be useful, especially for choosing the website builder that suits you best, as most platforms support only one of the two:


  • Adaptive design involves creating different versions of the same website, where each version can adapt to a different screen size or browser width. For example, with Wix, users can arrange the layout for the desktop version of their site, and a mobile version of the site will be provided, which can be customized.


  • Responsive design involves creating websites with a flexible grid. This creates a dynamic appearance depending on the screen size and the orientation of the device used to view it.

WIX, UX, studiocks, diseño web, SEO, contenido, diseño web

Website Maintenance

The web design industry is constantly evolving, adding new features, tools, and solutions. The downside of this rapidly changing world is that both you and your website need to stay up-to-date.


Once you have completed your initial design, you will need to periodically update your website to ensure that the content remains relevant and that the design does not become outdated. While it might seem unnecessary, any outdated element on your website can negatively impact visitor interactions, resulting in decreased overall performance and sales.


Visit your website at least once a month to check for errors, ensure everything is working correctly, and confirm that your information is current. When considering a redesign, think about changes you can make to maintain the relevance of your web design, improve its usability, or enhance its performance. This might include adding new visual content, an additional page, a note, working on SEO, or conducting an accessibility review.



There is no second chance to make a first impression.

We're sure you don't want to give a bad impression; instead, you want to make an impact, captivate, and present the best version of yourself. That's why first impressions are so important.


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