The concept of a marketing strategy can certainly mean something very different from one business to another. That's because it can involve a wide variety of resources and skills. As a small business owner, the most important aspects of a marketing strategy include creative content, email marketing, advertising, social media, SEO, blogging, and analytics. The question is: Where do you start?
First and foremost, you need to build your own website to establish your online presence. Only then can you implement online marketing tools to promote your products and services, as well as create expectations around your business name.
What Do I Need to Build My Website?
You need to establish the goals of your website; this is essential to ensure its success and align your efforts with the broader goals of your business.
There are 5 key things to know to design a professional website that we'll tell you about. What really enhances the experience is that all the marketing tools your business can benefit from are already available within your website's control panel through Wix :)
Here are the 5 key points to get organized:
1. Define your company's goals
Before starting to establish the specific goals of your website, it's important to understand the general objectives of your company. What are you trying to achieve as a business? This could include increasing sales, enhancing brand visibility, generating leads, or providing information and resources to your customers.
2. Establish marketing goals
Once you have clear the general objectives of your company, you can develop marketing objectives that support those goals. For example, if your company's goal is to increase sales, your marketing objectives could include increasing website traffic, improving conversions, or developing a content strategy to generate interest in your products or services.
3. Set your website's goals
Now it's time to define the specific objectives of your website. These should be directly related to the goals of your company and marketing. Some examples of website objectives could be increasing the time spent on the site, improving the conversion rate, increasing the number of registrations or subscriptions, or providing online support for customers.
4. Define your target audience
Finally, it's crucial to consider who your website is aimed at. Who are your ideal customers and what are they looking for when they visit your site? Understanding the needs, desires, and behaviors of your target audience will help you design a website that is relevant and appealing to them.
By establishing clear and measurable goals for your website, you'll be in a much better position to develop effective strategies and measure success over time. This will help you make informed decisions on how to continuously optimize and improve your site for the best possible results.
5. Get assistance from a Wix expert
At Estudio CKS, we help our clients achieve their goals by assisting them in communication, marketing, and design. We're Wix experts!
We generate creative content, handle email marketing, manage Ads, oversee social media, optimize SEO, create blogs, and conduct analysis side by side with our clients. Tell us about your project, and we'll help you enhance it with a 360º perspective.
