En the highly competitive world we live in, for every idea we have, there are dozens of businesses doing the same. As a business owner, this makes it very challenging to grab the attention of potential customers (better known as leads in marketing).
We understand that as an entrepreneur, your time is mostly invested in activities such as managing your business, hiring the right people, maintaining your website, or finding new products; leaving little time to generate strategies to attract leads.
Do you identify with this? Or are you just looking for new strategies to grow your business? Whatever your motivation, we are here to help.
In this article, we will discuss what leads are, the types of leads, and the top 10 strategies to attract quality leads.
What are leads?
A lead, as the name suggests, is a person or organization that can become a consumer of a particular brand or company. Leads for a business share some characteristics such as age, gender, interests, or purchasing power.
To define who the leads for your business are, you need to analyze existing customers or define ideal users, understand the benefits of your product, research your competitors, segment your audience, and finally, define the target market.
Types of leads
To better understand your leads and, consequently, create more effective strategies to turn them into frequent buyers, we divide them based on their buying habits. Let's take a look at the types of leads:
Leads by purchase frequency: How often would customers buy? Taking into account the frequency of purchases, we can divide leads into frequent customers (regular buyers), occasional customers (buy less frequently than frequent ones but can easily increase their frequency), and sporadic customers (buy only occasionally, mainly when there are offers or other sporadic motivations).
Leads by purchase volume: How much would customers buy? Considering the volume of purchases, we can divide leads into high-volume customers (buy in large quantities and represent a good source of income for the business), average-volume customers (fall in the middle range of product quantity), and low-volume customers (buy smaller quantities, and they are likely to increase their frequency).
Leads by the degree of influence they exert: How much can they positively influence other potential customers? These types of leads show a high level of interest in the product or service, know it thoroughly, and talk about the product with others. These leads are ideal for business growth.
Strategies to attract quality leads
We mention quality leads because these strategies aim to attract leads with a high probability of becoming buyers. The strategies we will discuss range from online efforts to in-person initiatives that help spread the word.
Here are the best strategies to acquire leads:
Create a strategic website.
Create forms to grow your database.
Engage in conversations with your customers.
Produce relevant content.
Harness the power of SEO (Search Engine Optimization).
Share customer testimonials.
Create a referral program.
Collaborate with complementary businesses.
Partner with social media influencers.
Host brand activation events.
01. Create a strategic website
Your website is where your leads find you, learn about you, and leave their data so you can contact them. Many of the strategies we'll talk about are digital, and this is only possible if you have a professional website that includes all the elements that customers might be looking for (your story, products, contact information, policies, etc.). To create a strategic website, make sure the design is intuitive, and navigation is easy on both desktop and mobile.
If you need help creating a professional website and understanding what elements it should contain, we are here to help!