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Estudio CKS, comunicación, marketing y diseño. Sitios web Wix, Wix Studio, Wix Agency Parters, Latin América, Estados Unidos, España.

Size of social media images in 2021

In social networks, the content is as important as taking care of the image.

Do you know the recommended sizes of the images in each social network to improve your posts?

As far as Social Media is concerned, the published content is as important as the image that accompanies it. Images on social networks visually define who you are and what you want to convey to your followers. Therefore, it is essential that you choose them carefully and with affection and, above all, that you optimize them based on the social network where you publish them.

A very common failure is that the images published on social networks appear pixelated, counting on the fact that Facebook and Twitter always compress the images (always try to upload them in png). To help you in this task we have updated the recommended sizes that your images must have on the different social networks.

fuente: Socialmood

01. Facebook

The sizes of the images you publish on Facebook are the most complex or, at least, the least usually optimized, since they depend on the format of the post (whether it is a post with a link or with an image). The same is not the case with cover and profile photos, the size of which is known to all.

02. Twitter

A tweet with an image is 5 times more likely to be retweeted. You should not miss the opportunity to visually support your content for wider dissemination. It is proven that the images on Twitter that work best are those with 1024 x 512px.

03. LinkedIn

The professional social network par excellence gives less prominence to visual content and allows less personalization. You should also take into account the recommended sizes for each of the content pieces on your company page.

04. Pinterest

In a network as visual as this, you cannot neglect the images that make up your page. Think of everything: from the profile photo, to the thumbnail of your dashboards and the size of your pins).

05. Instagram

We all know the simplicity of Instagram, and it may be because of it its success. What you should know is that although your images are viewed at a size of 600 x 600 px, it is recommended to upload them at 1080 x 1080 px.

If your photo is horizontal you can upload it at 1080 x 566 px, although Instagram will show it at 600 x 400 px. And if it is vertical you can upload it to 1080 x 1350 px, and it will be displayed at 600 x 749 px.

On YouTube you can also customize the cover image. To do this, you must choose a fairly large size (2560 × 1440 px). It will not be pixelated if your channel is viewed on a big screen (for example, a Smart TV).

07. TikTok

It is one of the social networks that gives more importance to visual content. It is totally designed to be used on mobile devices, so if you are going to start generating content for this social network, always remember to record with your mobile in a vertical position (this way you take advantage of a large part of the phone screen).

@lgarcia - CEO de Socialmood


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