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Estudio CKS, comunicación, marketing y diseño. Sitios web Wix, Wix Agency Parters, Latino América, Estados Unidos, España.

The design of a logo consists of graphically capturing the values, objectives and characteristics of a company or entity, and that through a symbol, image or typography the company remains in the memory and memory of a potential client before its competition.

Designing Logo and Identity

We refer to branding as the entire process of constructing a brand, especially in terms of naming, visual identity, and verbal expression. It involves creating an image that represents the values one wants to convey and that potential clients can easily identify and remember.


An editorial piece is made up of text and images, and designing means organizing the information in a coherent way and respecting the spaces assigned to each element. It is important to work on the relationships between these elements because the result will constitute harmony in the design.